AI Insights · Timothy · January 2022
Top 5 Books and Reference Apps Performance in Mexico Q4 2021
Discover the performance trends of the top Books and Reference apps in Mexico during Q4 2021, including weekly downloads, revenue, and active user metrics.
In the fourth quarter of 2021, the top Books and Reference apps in Mexico showcased varied performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at the trends for the top five apps in this category.
Wattpad - Read & Write Stories saw a dynamic quarter with weekly revenue peaking at approximately $5.8K in late November. Weekly downloads fluctuated, starting at around 53K and ending the quarter at nearly 64K. Active users experienced minor variations, peaking at over 3.4M in early November before stabilizing around 3.3M by the end of December.
Storytel: Audiobooks & Ebooks experienced a solid revenue stream, consistently generating between $16K and $22K weekly, with a peak of $21.9K in the last week of December. Downloads surged significantly in early December, reaching 121.5K, while active users peaked at nearly 247K in the same period.
NovelToon: Read Books, Stories had modest revenue, with the highest weekly revenue being $169 in mid-October. Downloads saw a notable increase in late November, peaking at around 72.7K. Active users also showed a significant rise, reaching approximately 127K in late November.
King James Bible - Verse+Audio maintained a consistent download rate, ending the quarter with a peak of about 45.7K weekly downloads in the last week of December. Active users steadily increased throughout the quarter, starting at around 114K and reaching over 242K by the end of December.
Sago had an interesting quarter with a significant spike in downloads, reaching 145K in early November. However, downloads dropped sharply thereafter, stabilizing at very low numbers by the end of December. Active users followed a similar trend, peaking at over 114K in mid-November before declining to about 35.5K by the end of the quarter. Revenue remained relatively low, peaking at $88 in early December.
These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.
